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Selling Your Home: Why use a REALTOR?

Posted by Leo Bruneau on Tuesday, February 23rd, 2016 at 1:30pm.

Why should I use a REALTOR to sell my home? A real estate agent can help you understand everything you need to know about the home selling process. Not all real estate licensees are the same. Only members of the NATIONAL ASSOCIATION OF REALTORS® (NAR) are properly called REALTORS ®. They proudly display the REALTOR “®” trademark on business cards and other literature. REALTORS ® are:
  • committed to treat all parties to a transaction honestly.
  • subscribed to a strict Code of Ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate.
An independent survey reported that 84% of home buyers would use the same REALTOR ® again! Real estate transactions are one of the biggest financial dealings of an average lifetime. Transactions today usually exceed $500,000!
  • If you had a $500,000 income tax problem, would you attempt to deal with it without the help of a certified professional accountant?
  • If you had a $500,000 legal question, would you deal with it without the help of an attorney?
Considering the small upside cost and the large downside risk, it would be wise to work with a professional REALTOR ® when you are selling a home. If you’re still not convinced of the value of a REALTOR ®, here are more reasons to use one. Your REALTOR ® can:
  • Provide up-to-date information on what is happening in the marketplace. This includes the price, financing, terms and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.
  • Recommend repairs or cosmetic work that will significantly enhance the salability of your property.
  • Market your property to other real estate agents and the public. 82% of real estate sales are the result of personal agent contacts through previous clients, referrals, friends, and family. Your REALTOR® is the marketing coordinator, sharing your property with other agents through a Multiple Listing Service (MLS) and other cooperative networks. When a property is marketed with the help of your REALTOR®, you do not have to allow strangers into your home.
  • Objectively evaluate every buyer’s proposal without compromising your marketing position. This initial agreement is only the beginning of a process including appraisals, inspections and financing. Can you count the number of possible pitfalls? Your REALTOR® can help you write a legally binding, win-win agreement that is most likely to make it through the process.
  • Help close the sale of your home. Issues may arise between the initial sales agreement and closing (also called settlement or escrow). For example, unexpected repairs may be required to obtain financing. A title problem could be discovered. Alone, the required paperwork can be overwhelming for most sellers. Your REALTOR® is the best person to objectively help you resolve these issues and move the transaction to closing.
Have more questions? Please contact us at or 604 936 1111!

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